When we started the firm a few years ago (1996 to be exact), we had a simple, yet lofty, objective: to help brands dominate their markets. This remains the mission that motivates and inspires us each and every day. And, we are pretty good at it. Our client portfolio speaks for itself, ranging from international products and services companies to start-ups that want to ensure they are correctly positioned for exceptional growth.
These years of experience developing strategies and marketing execution for some of the world’s great brands have revealed two undeniable Brand Truths.
First, brands must be positioned and communicated in a way that energizes the company and its culture with clarity, from top to bottom. Murky brand positioning and confusing brand portfolios create a “brand goulash” that inhibits growth.
Second, brand growth, sales growth and business growth are so tightly connected that they must be considered jointly. Only through complete strategic and executional alignment of the three can a company achieve its goals.
Regardless of the industry or market, these two Brand Truths provide the foundation necessary for creating the confidence required for a brand to dominate.
This is what Aloft Group delivers.