AloftCasting

Podcasting Enters the Mainstream
In December 2005, when the editors of the New Oxford American Dictionary selected “podcast” as the “Word of the Year for 2005” the world began to take serious notice. What was once the activity of self-proclaimed “techies” or “geeks,” podcasting has entered the mainstream and become a powerful marketing tool.

Subscribe, Store, Consume
Podcasting is best described as “Consumption by Convenience.” It’s a form of Internet broadcasting where audio or video content is created for a targeted audience that can be listened to when they want, where they want, and how they want.

Subscribe to a podcast so it is automatically delivered using RSS.
Store the podcast by downloading it to a MP3 mobile device or computer.
Consume the podcast by listening to it at your convenience.

What is AloftCasting?
AloftCasting, Aloft Group’s podcasting service, draws upon Aloft’s award-winning creativity and technical know-how to produce podcasts that deliver targeted and persuasive messages. Aloft Group can also create effective audio ads if you choose to advertise on other popular podcasts.

Podcast Advantages

• Reach previously untapped targeted electronic audiences

• Expand your message through the uniqueness of audio content

• Leverage your message by advertising on other popular podcasts

Hear for yourself
Podtini

Contact
Contact Dustin Pons to learn how Podcasting can help build buzz for your brand.

Boston Office (HQ)
Aloft Group, Inc.
15 Green Street
Newburyport, MA 01950
[P] 978.462.0002
www.aloftgroup.com

Los Angeles Office
Aloft Group, Inc.
889 Pierce Court, Suite 103
Thousand Oaks, CA 91360
[P] 818.991.5718