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E3 Global Insights Magazine
Using emotion in B2B marketing to strike the right chord with each person in the buying decision chain.
Direct-to-consumer model challenges the B2B
industry’s classical approach
Video as a powerful marketing tool
Fresh perspectives on public sector communication
Thoughts on the importance of being early for success
Combining strategic thinking with creative solutions
Perspectives, Procedures and Profundities
Issue 1: Making recruitement work
Effective HR & employer branding strategies, tools and cases